Blue Taps VirellaPro to Support Rapid Growth
AES, NYC, October 7th, 2005 - Effective October 1, 2005, Blue Microphones has selected Dino Virella of
VirellaPro Sales & Marketing (VPS&M) to support the rapid growth of its unique line of studio microphones and
peripherals. Under the agreement, VPS&M will be in charge of all sales responsibilities and reseller channel
development for the company in the United States.
Company founder and president Skipper Wise commented, “In celebrating our 10 year anniversary, Blue is now in a
position to make the reseller relationship with our company even richer and more fulfilling for all parties. Going forward,
our main objective to better manage the tremendous growth we have experienced in recent years. Having someone like
Dino with his vast channel and manufacturing experience will make the reseller experience even more dynamic, focused
and creative.”
VPS&M’s Virella stated, “Having as much respect for the Blue brand and it’s products as I do and now having the
opportunity to work directly with the company is an amazing opportunity. I have always admired how the company is not
afraid to take chances and change the rules, a philosophy that my company plans on emulating. Having managed
tremendous growth at many different levels in the past, I intend on applying these proven strategies to take Blue to the next
level.”
In addition to sales activities, VPS&M will assist Blue in overall product strategy and marketing activities.
For information: www.virellapro.com and www.bluemic.com.
About VirellaPro Sales & Marketing
Based in San Francisco, California, VirellaPro Sales & Marketing offers a variety of services to professional audio and video
manufacturers. Services include sales representation with experience in USA, Canada, Latin America, Europe and other
international markets. The company also offers marketing support including product rollouts, reseller channel training
programs, artist relations management, public relations assistance, and image consulting.
About Blue Microphones
Celebrating their 10th year of the precision manufacturing of recording tools, Blue has evolved from a small group of
discriminating musicians and engineers to one of the most respected and innovative audio manufacturers in the world. With
distinctive styling and unique sonic signatures, every Blue mic is hand crafted to exceed highest standards in the industry,
from the flagship Bottle mic and its system of interchangeable capsules to the cost-effective Ball series.
All trademarks and registered trademarks are property of their respective owners. © mtech marketing communications.
AES, NYC, October 7th, 2005 - Effective October 1, 2005, Blue Microphones has selected Dino Virella of
VirellaPro Sales & Marketing (VPS&M) to support the rapid growth of its unique line of studio microphones and
peripherals. Under the agreement, VPS&M will be in charge of all sales responsibilities and reseller channel
development for the company in the United States.
Company founder and president Skipper Wise commented, “In celebrating our 10 year anniversary, Blue is now in a
position to make the reseller relationship with our company even richer and more fulfilling for all parties. Going forward,
our main objective to better manage the tremendous growth we have experienced in recent years. Having someone like
Dino with his vast channel and manufacturing experience will make the reseller experience even more dynamic, focused
and creative.”
VPS&M’s Virella stated, “Having as much respect for the Blue brand and it’s products as I do and now having the
opportunity to work directly with the company is an amazing opportunity. I have always admired how the company is not
afraid to take chances and change the rules, a philosophy that my company plans on emulating. Having managed
tremendous growth at many different levels in the past, I intend on applying these proven strategies to take Blue to the next
level.”
In addition to sales activities, VPS&M will assist Blue in overall product strategy and marketing activities.
For information: www.virellapro.com and www.bluemic.com.
About VirellaPro Sales & Marketing
Based in San Francisco, California, VirellaPro Sales & Marketing offers a variety of services to professional audio and video
manufacturers. Services include sales representation with experience in USA, Canada, Latin America, Europe and other
international markets. The company also offers marketing support including product rollouts, reseller channel training
programs, artist relations management, public relations assistance, and image consulting.
About Blue Microphones
Celebrating their 10th year of the precision manufacturing of recording tools, Blue has evolved from a small group of
discriminating musicians and engineers to one of the most respected and innovative audio manufacturers in the world. With
distinctive styling and unique sonic signatures, every Blue mic is hand crafted to exceed highest standards in the industry,
from the flagship Bottle mic and its system of interchangeable capsules to the cost-effective Ball series.
All trademarks and registered trademarks are property of their respective owners. © mtech marketing communications.
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