ADAM signs MTECH for MARCOM
Westlake Village, CA (June 8, 2006) – ADAM Professional Audio has recently signed audio technology
specialty firm MTECH Marketing Communications to provide media relations and marketing consultation
for it’s high-end studio monitors.
“We spent a long time looking for just the right marketing/communications partner,” said David Bryce, ADAM
Audio USA. “I’m confident that MTECH’s experience and skill set will be an invaluable asset to the ADAM team,
and I’m delighted to have the opportunity to work with them.”
MTECH will work with ADAM to promote its range of high-end studio monitors which include the A Series, P
Series, and S Series as well as the company’s innovative Accelerated Ribbon Technology (A.R.T.), a new approach
to mid and high frequency music reproduction.
“ADAM represents true innovation and quality in a category of many ‘me-too’ products,” said Brian McConnon,
principal and audio technology specialist for MTECH. “Technologies like ADAM’s A.R.T. folded ribbon drivers
bring new levels of quality to critical studio monitoring environments.”
With headquarters in Berlin, Germany and offices around the world, ADAM Professional Audio produces a
complete range of both passive and active monitoring systems to suit any given studio environment, from the
smallest home/project studios to the most demanding professional environments and applications. ADAM studio
monitors are state-of-the-art, no compromise speakers intended for audio engineers who are interested in the truest
possible reproduction of their recordings.
Brian McConnon founded MTECH in January of 2004 after 10 years of successful and diverse positions in the
audio industry including Technology Buyer for Guitar Center, the world’s largest musical instrument retailer, and
US Marketing Manager for Steinberg Media Technologies, makers of Cubase and Nuendo. McConnon now puts his
experience to work at MTECH where he provides marketing communications and PR for audio and technology
manufacturers such as Yamaha Corporation of America, Blue Microphones, Steinberg Media Technologies, Auralex
Acoustics, VirtuosoWorks, iZotope, and others.
For information on ADAM Audio, visit: http://www.adam-audio.de.
For information on mtech marketing communications, visit: http://www.mtechmarketing.com.
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